The materialization of many low cost airlines services is the main factor responsible for the Indian Railways bearing the brunt of welcome, competitive pricing of travel options for national and global tourists. With constantly reducing air ticket prices of many new, pocket-friendly flights being offered to the modern tourist, looking to save a buck or two (sometimes, much more than that, depending on luck and marketing factors at the time of the year!) the trend for air-travel is fast becoming the chosen form of making a comfortable, affordable and easy trip.

These cheap airfares, offering the lowest prices, are increasingly finding takers in young executives, students, business persons as well as individual and family tourists patronizing flight operators like GoAir, Kingfisher, Deccan, Spice Jet and others in the category of low-cost airline options. Largely popular as flight services providers, these and other low-cost air carriers offering cheap airfares are doing booming business since it translates into high-savings for the customer, who is making the most of this continuing fare tussle between the railways and these business-savvy airline services.

The Indian traveler has smartened up to cost-effective ways of spending money on the right and ready travel option of air-travel as opposed to longer, tedious journey courtesy the Indian Railways. The advantage given to the Indian traveler by the average low-cost carrier, or LCC, as it is referred to in the aviation industry, has made travel by air a long-desired



By: Manoj Gursahani

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